Why young consumers love Birkenstocks


Listen to this story.Enjoy more audio and podcasts on iOS or Android. Your browser does not support the <audio> element. IN THE BLOCKBUSTER “Barbie” film, the Birkenstock is more than a shoe. It is a symbol of the real world not run by girls. It is introduced as a deliberately drab antithesis of Barbie’s perfect […]

A winning knock for Airtel by Leo Burnett

Digital Marketing

“It took a lot of hard work to do this campaign. I think I aged a bit while de-aging Kapil Dev,” exclaims Dheeraj Sinha, CEO, Leo Burnett South Asia, ecstatic after winning the gold for Airtel 175 Replayed at Cannes Lions. In the Brand Experience and Activation category at Cannes, four campaigns from India were […]

Gender neutral laws in India

Legal Law

This article has been replaced by Debapriya Biswas. The article explores the meaning and relevance of gender neutrality before diving into its impact on the current legal scenario and whether India has any such gender-neutral legal provisions as of now. It has been published by Rachit Garg. While the doctrine of the Rule of Law […]

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