“It took a lot of hard work to do this campaign. I think I aged a bit while de-aging Kapil Dev,” exclaims Dheeraj Sinha, CEO, Leo Burnett South Asia, ecstatic after winning the gold for Airtel 175 Replayed at Cannes Lions. In the Brand Experience and Activation category at Cannes, four campaigns from India were […]

At Cannes Lions 2023, TVS Motor Company’s campaign The Responsible Manhole, made by Dentsu Creative — an innovative initiative to prevent deaths due to submerged open manholes in the city of Mumbai — was shortlisted under the category – Brand Experience and Activation (culture and context). businessline checked out how this intervention is faring.

The fortnight that went by was dominated by Father’s Day campaigns showing how much moment marketing drives ad content these days. Recipes for the perfect dad Godrej came out with a witty campaign — #PerfectForDadRecipe — that pays an ode to fathers across the world and bats for new age sans-bias parenting. It highlights a […]

Elon Musk recently challenged Mark Zuckerberg to a ‘çage fight’ — a fight in a cage I guess — and the result was declared on July 5th. Zuck won hands down. He blew Musk — and his $44 billion social media toy, Twitter away. Last heard, Musk had sued Zuck for copying. So, as most […]

Carat India, the media agency from the house of dentsu, has announced the appointment of Sanchayeeta Verma as Chief Executive Officer (CEO). She will report to Anita Kotwani, CEO Media, South Asia, dentsu. Verma will be based in Bangalore and will be responsible for boosting the agency’s growth trajectory through strategic leadership. Before joinin

Imagine a platform where you can match brushstrokes with the top exponents of Pichwai, Phad, Bhil and other folk art forms. Chartered accountant turned entrepreneur Kartik Gaggar’s online art learning start-up Rooftop allows you to do just that. Through its live workshops and curated courses, Rooftop has organised over 2,000 art experiences, featur

At the bustling Biggies Burger outlet in Chennai’s Nexus Vijaya Mall, burgers spiced with distinct flavours are flying off the grill. People seem to be particularly digging the Tandoori Chicken fillet burger, loaded with rich sauce and succulent grilled patties. The founder of the chain, 34-year-old Biraja Prasad Rout, sits at one of the tables, [&

Digital cinema company UFO Moviez India Ltd and Qube Cinema Technologies Pvt Ltd have announced, subject to necessary approvals, their intention to forge a strategic alliance, proposing two 50:50 joint ventures aimed at bolstering recovery post-pandemic. One joint venture will be focused on commercial monetisation and marketing of the combined cine

Brands continued to invest in moment marketing with odes to days like World Social Media Day and Doctor’s Day that has yielded some enchanting work. Bonding over tea On the occasion of World Social Media Day, Brooke Bond Red Label launched a lovely film called ‘Red Label- India’s favourite Social Network’. Created by Ogilvy, the […]

Several angels have announced an investment of Rs 1.35 crore in the startup companies promoted by contestants appearing in the first week of the business reality show ‘Nenu Super Woman’ (I’m a Super Woman) on the OTT platform aha. “To be streamed on aha on Fridays and Saturdays, beginning July 21, the show will capture […]

For a year that started with inflation and recession worries and fears that it would impact ad volumes, brand spends on campaigns remained fairly healthy in 2023 — thanks to marquee events like the IPL in the first half of the year, and the cricket World Cup in the latter half, coinciding with the festive […]

What was on your plate in 2023? With millet mania sweeping the country, you must have added it to your meal plan. All major food brands as well as start-ups served up ragi, foxtail, barnyard and kodo millet in one form or the other — from dosa mixes to atta to breakfast cereals. But other […]

The A-Z Series: This series of short articles explores how familiar objects from everyday life embody concepts and values dear to the urban Indian middle class. It takes a light-hearted and humorous look at how objects shape our wants & desires, lives, and lifestyles, ultimately making us who we are as a people. As a […]

So we’ve come to the last column of the year and before anything else, thanks for your support. For the last column this year, some of you wanted me to cover small companies/organisations/creators who use digital in a smart, unconventional way. How they bring together content, communities, collabs and so on. Here goes. I met […]

Last week Adam Gerhart, Global CEO Mindshare, which won the Media network’s agency of the year at Cannes Lions, was in India. “One of the reasons I’m here is because the velocity, scale and the pace of change and development here is quickly eclipsing what we’re seeing in other parts of the world,” he told […]

My new book, Office Secrets, was launched recently. This book offers a selection of useful workplace learnings and is also a light and fun read. As the book was being developed, my publishers and I were searching for a cover design which would showcase its “unserious” flavour. Most business books tend to be packaged in […]