V for voltage stabilizer: The behind-the-scenes hero

Digital Marketing

In the bustling households of India, where every appliance tells a story of utility and aspiration, there lies an unsung hero — the voltage stabilizer. Imagine entering a lively middle-class home: the aroma of spices wafting through the air, children’s laughter echoing down the hall and the soft hum of electrical appliances working tirelessly to [&

On the campaign trail – The Hindu BusinessLine

Digital Marketing

It was a dull fortnight for ad commercials — perhaps due to the confusion created by the new self-declaration certification norms. Some works of new brands, however, caught the eye. Timing it sweetly Max Life Insurance scored a hit for its sweetly timed ad campaign showcased during Prime Minister Modi’s interaction with India’s T20 World […]

Cheil X’s new visual identity

Digital Marketing

Cheil X, part of Cheil SWA group, has adopted a new visual identity and philosophy which takes its muse from the agency’s Korean heritage. Cheil X is an independent full-service agency under the Cheil SWA group that manages the fast growing new client mandates in India. It has two full-fledged offices in Gurgaon and Mumbai. […]

The beautiful future of creativity 

Digital Marketing

In a world where creativity is facing an imminent threat from AI, data and technology, Cannes Lions 2024 has been a celebration of creativity powered by these very seeming threats. AI, data and technology have become powerful allies for ad folks. The creative business has seamlessly embraced the power of technology to solve for large […]

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