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The Orryfication of Indian social media

“No. I am working on myself. I am going to the gym, I am doing a lot of self-reflection. Sometimes I am doing yoga, I get massages. You know! I am working.” That’s Orhan Awatramani, or Orry for you. I

Digital Marketing

AI in advertising: Dumb gets dumber… and smart, smarter

A few months back, I wrote about AI adoption in Indian advertising, close on the heels of the WPP CEO stepping down — allegedly for not making WPP agencies AI-friendly. The s***’s hit the ceiling now.

Digital Marketing

Anti-Hangover Chips! – The Hindu BusinessLine

The crisps are laced with natural ingredients like turmeric, ginger, black pepper and green tea antioxidants found in hangover-prevention supplements. Morning after mixes and drinks are common enough

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