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Welcome to film marketing 3.0

In an audacious move, Christopher Nolan’s film The Odyssey opened for ticket sales a full year before its scheduled release on July 17, 2026. And yet, there was mad fan hysteria reported in early book

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To market marketing is the coolest job: Lara Balazs

To be at the company that actually markets marketing is incredible, says Lara Balazs, the new CMO of Adobe, the San Jose-based tech company that sells digital marketing solutions and posted revenues o

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