The fortnight that went by was dominated by Father’s Day campaigns showing how much moment marketing drives ad content these days. Recipes for the perfect dad Godrej came out with a witty campaign — #
Ad revenue forecasts are out with GroupM India, dentsu and Madison World putting out reports. While figures vary, the trends are similar in all three. Digital is driving growth, powered by retail medi
In its latest report titled ‘Winning recipe for food brands in India’, Redseer Strategy Consultants says there is a surge in eating out among diverse age groups in metro and Tier-1 cities. Food servic
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