Grains of Hope – The Hindu BusinessLine

This year’s campaign stressed: true freedom is only realised when no child goes to bed hungry. 

This Independence Day, KRBL Limited, which owns the India Gate Basmati Rice, launched the latest edition of its annual Grains of Hope campaign, a movement dedicated to raising awareness and action against childhood hunger. This year’s campaign stressed: true freedom is only realised when no child goes to bed hungry. The centrepiece of this year’s initiative was an experiential fine-dining event in a high-end restaurant, where invited guests, including renowned food critics, influencers, CEOs, and industry leaders, were served “Hungerware Collection Plates” designed with missing portions that reflected real hunger statistics in India. Each plate featured a scannable QR code that unlocked a video message, moving guests from awareness to action. The campaign was amplified across social media by celebrities like Gautam Gambhir, Remo D’Souza, Mandira Bedi, PR Sreejesh, Amrita Raichand, and Jasleen Royal . 

Published on August 25, 2025