The Mumbai billboard crash has shaken up the advertising industry. Will brands be reluctant to spend on the outdoor medium now? Even as the Brihanmumbai Municipal Corporation (BMC) seeks structural au
The most awaited event this year is the cricket world cup (CWC) that kicks off in October. On Thursday, 77 days before the first match, the International Cricket Council released its first ad campaign
Ketan Mody, the COO of Reliance Consumer Products Ltd, the FMCG arm and a wholly-owned subsidiary of Reliance Retail Ventures Ltd, was in Chennai recently to announce the acquisition of the Velvette b
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