For a year that started with inflation and recession worries and fears that it would impact ad volumes, brand spends on campaigns remained fairly healthy in 2023 — thanks to marquee events like the IP
Retailers witnessed sluggish demand in May amidst elections, but are betting on a better second half. May sales were mostly led by essentials and consumer durables, including a strong demand for cooli
This must be the busiest February for brands, who have been showering Valentine’s Day love, pulling out new activations at Mahakumbh, celebrating Shivaji’s birthday and then padded up for the Super Su
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