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In its 125th year, McDowell’s joins the single malt party with a wine-forward batch

There was homage to history. There was homage to grapes and wine and misty hills. There was homage to Indian capability. Last week, when the world’s largest selling whisky brand, McDowell’s, launched

Digital Marketing

YKONE buys Barcode – The Hindu BusinessLine

International influencer marketing agency YKONE has announced it is acquiring 70 per cent stake in Indian content and influencer marketing agency Barcode. For the Paris headquartered YKONE, founded in

Digital Marketing

As right as rain – monsoon inspired marketing ideas

My wife and I were travelling in Meghalaya a few weeks ago. We visited Shillong and then we went to Cherrapunji in the East Khasi hills. These were mesmerising locations, with stunning caves, waterfal

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