“This generation is an experience-seeker,” says brand consultant Sanjay Sarma, describing how, for the average 20-something in Delhi, a routine evening out means catching a gig at a place like SOCIAL
The start of August has seen a plethora of Friendship day ads — especially by young digital companies. Brand Indigo soared with some captivating work on its 17th birthday while Thums Up opened its inn
IPL’s last fortnight saw some exciting brand collabs with franchises as the action hotted up on and off-field. Ready Madi Adi Matches featuring Chennai Super Kings always result in a sea of yellow in
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