Dentsu Creative’s 2024 Trends Report unveils five macro trends for 2024 and beyond, each with a number of sub trends to explore. It starts with what it calls ‘ode to joy’, with advertising rediscoveri
Ad revenue forecasts are out with GroupM India, dentsu and Madison World putting out reports. While figures vary, the trends are similar in all three. Digital is driving growth, powered by retail medi
KP Bhavadasan, Managing Director of KP Namboodiri’s KP Namboodiri’s — the toothpowder company in Kerala famous for offering its flagship Dantadhavanachoornam product to Lord Krishna in Guruvayoor — tu
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