Trackable luggage – The Hindu BusinessLine

Luggage brand Safari and wearable tech company boAt have come together to help you keep your bags safe. With the campaign ‘Your Safari Got Safer’, launched on Amazon during Prime Day, Safari and boAt unveil a trackable luggage solution that starts at ₹4,499. The campaign introduces Safari Trackr, a Bluetooth-enabled luggage collection that can be tracked in real time, whether in transit, at baggage claim, or halfway across the world. Told through two digital films, the campaign balances relatable humour with tech-driven confidence.

Look good, feel good

Raymond has joined hands with Goonj to launch the 2025 edition of its annual garment exchange initiative ‘Look Good Feel Good’. Actor and philanthropist Sonu Sood has been onboarded to amplify the core message: Clothing, when thoughtfully passed on, can restore dignity to someone else’s life. While the clothes are routed through Goonj’s Circularity Centres, the video creates awareness about the programme, wherein each customer can receive up to 15 stitching vouchers for exchanged garments.

A snack anthem

Bingo! Tedhe Medhe’s latest campaign, #SabkaJawaabTedhe- Medhe, transformed a viral reel into a catchy snack anthem, showing how brands can engage with internet culture. It all started with a spontaneous reel by creator Deepankar Koshta, where he uttered the now-iconic phrase “Tedhe Medhe bhi acche lagte hain”. Bingo! Tedhe Medhe sent Deepankar a Tedhe Medhe hamper and letter. It then partnered with music producer Anshuman Sharma to turn Deepankar’s line into a quirky, upbeat, hummable anthem.

Woktastic party

Chinese Wok, India’s largest home-grown Desi Chinese fast food company is celebrating its tenth anniversary with a rocking wok party. To mark the occasion, the company has launched a special 10-year emblem, which will be seen across stores, packaging, and digital platforms throughout the anniversary campaign. And to celebrate its 10-year milestone, Chinese Wok has launched a series of 10 high energy, consumer-driven activations from limited-edition offers and exclusive food films to social media contests and lively in-store celebrations all united under the bold and playful theme, “Celebrating 10 Woktastic Years”.

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Published on July 14, 2025