Sanjeev Kumar Bijli, Executive Director, PVR INOX Ltd, sees major recovery for the cinema chain in the post-pandemic environment. With the PVR-INOX merger nearing completion, in a sit down interview w
SHOT AT FAME: Apple’s award-winning ‘shot on iPhone’ campaign has driven brand affinity for nearly a decade Many a powerful marketing trend came to the fore at the Cannes Lions Festival of Creativity
McCann Worldgroup India was named Agency of the Year at the Advertising Club’s ‘EFFIE India Awards 2023’. Mondelez India was judged the EFFIE India Client of the Year, while the coveted Grand EFFIE wa
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